Most internet authors just put their content out there, then they get traffic from the search engines along with other sources. People arrive at their website, look at content and then depart the site. Either by clicking on an ad or merely by leaving. The author makes a small income from the ad clicks. That is a lazy and not a really rewarding strategy.
If you, however get the visitor as a follower, you'll be able to contact them anytime you build a new post. When you keep publishing very good content you could build up a couple of thousand followers, with time. That means each time you publish something you wrote it will get read thousands of times, instantly. In addition your followers should have a lot more trust in you than they have in other websites. That makes it easier to review products and covert that into affiliate sales to your followers. Web marketers refer to this as "the cash is in the list".
To help you discover how this is successfully done I'd like you to take a look at HubPages. It's a reputable revenue sharing website, that has thousands of authors and millions of posts.
The 3 top ways to get followers is with Facebook, Twitter and direct e-mail. It's the best to have a follower on all 3. This way if they stop using one, it is possible to still contact them with the other two. So if a reader follows you on one, encourage them to follow you on all 3. HubPages makes use of all three techniques. If you look around, along with the publisher's user profile web page, you'll see how they put it to use.
Facebook and twitter is free to apply, emails could cost you, depending on just how you implement it. On a website such as HubPages they automatically distribute e-mails to all your followers, anytime you finish a Hub.
What I do would be to say something similar to: "I really hope you found this information handy. If you wish to read my articles in the future, you should follow me on Twitter". I achieve the best results by putting the web link right into the text. Also, I ask visitors to follow me in the text part of my profile page on revenue sharing internet sites such as HubPages.
All three strategies could also be used to virally advertise your articles. You may get your followers to share your content with their Facebook friends, Twitter followers or email contact list. The people who get the recommendation might then give it to their contacts and so on.
I focus my material on 3 main niches. It doesn't help to attempt to get readers from one niche to read content from an alternative niche market. They simply do not click through or even worse may well stop following you.
In short, the key to online publishing success is to capitalize on every bit of traffic you can get.
If you are interested in Hubpages check out the video YouTube video and this article HubPage Scam.