World Wide Web (WWW) was aimed to create a medium, where individuals and organizations can publish, share, or transfer the information or data at greatly reduced cost and without time delay. Due to availability of skills and its simplicity, those aims could be achieved with such a success that it became day-to-day part of every computer literate individual or organization. The data or information available on WWW is so huge that it needed another sub-medium in the form of "Internet Search Engine" or just "Search Engine" to connect the information seekers to information providers.
Just like a news paper which is a gateway to news of world at your door step, search engines are gateway to the whole world of information available on internet at your door step or in your palms(in case of mobile internet technology). Search Engines collect the data or information from the maximum possible sites and their different web pages (almost all the sites which allow them to do so) with the help of their crawlers or spiders and store it in their respective databases. Technically the number of information seekers which are connected or redirected to the relevant sites is called as "Search traffic". The volume of search traffic is so huge that no website owner can afford to deny their presence on search engine results. In fact, it is very profitable for almost all website owners. It became very essential to remain on top 5 or say 10 in search results to bring traffic to your site.
With the help of some dynamic web development techniques, it was so easy to produce thousands of web pages in one site and such thousands of websites. Now if you know how to get sufficient search traffic you can earn thousands of bugs every month trough advertisements put up on your websites.
Real problems started from here. Unfortunately some notorious people learnt how to rank well on popular search engines or to bring maximum search traffic and make them click on their advertisement slots. In today's scenario whenever we search any information through popular search engines we are directed to the sites which are there with money making as a priority, not the quality of contents of the site.
To counter those unwanted or outdated or sometimes misguiding websites, I strongly advocate below mentioned point to include in the search result ranking algorithm.
"Only web pages which are free from advertisement should be allowed to rank in first 5. Webpages having one or more than one but less than 3 advertisement slots should be allowed to rank in from 6th and 10th. After 10th results existing algorithm may rank them."
Impact of above point to various concerned parties:
Users: Users will be redirected to sites which are not there to monetize their presence through advertisements. It will be easy and less tiring way to search something on internet.Genuine Content Owners or publishers: Above mentioned point if implemented it will immediately flush out the bogus copy cats from the internet. It will be big relief to genuine content publishers from copy cats. Read one classic example of these copy cats at the end of this point. The genuine information providers like, governmental bodies, research organizations, product manufacturers and service providers, educational institutes, genuine blog writers, news sites, will have to spend less on Search Engine Optimization. Example: One of my friends who owns 8 hotels in India at various tourist destinations. In the early years of his First website he had put his own mobile number on his Hotel Website for two years. It has been more than two and half years he replaced that number with the land line numbers of his hotels. Since then he is getting calls from prospective guest to ask for room availability and facilities. Main reason for this is, search engines still rank those copy cats at top in their results.
Search engines: People think there are only 3-4 search engines in the internet world. But actually, there are at least 10 independent active search engines. Some of them have started in the recent years. Above mentioned points, if implemented, will increase their reliability as a search engine in the market and will be able to monetize their own reputation as a search engine.
If you want to check out how the copy cats provide wrong set of information, search quoted terms in almost all the search engines, see the top ranking sites and their quality as an information provider, " MBA colleges in Pune " and " MBA colleges in Mumbai ". You will notice, top 5 results on almost all search engines are those sites which are there to make money from the advertisements. They are jam-packed with advertisement on their page.