As a small business owner have you found it challenging to manage all the technology and your websites? Has the era of mobile devices added one more thing to the mix and yet you still continue, wondering how you can better connect with your prospects and clients?
Well, there's good news as new mobile platforms are providing better and cleaner user experiences. But the major challenge is that some websites just don't load very well on mobile devices and this leads to a frustrated searcher who might be a bit upset by the time they reach you by phone or arrive at your doorstep.
As technology advances and mobile continues to play an even bigger role, you better be prepared as more and more people come online and transition to web enabled mobile devices and tablets. It's so important that you as a small business owner or professional make sure that your current website is visible and easy to navigate but also include a mobile website into the mix.
The great news is that with a mobile website you can reach searchers more often because they are instantly connected to web with their mobile device. This is not to say that they won't be using your main site, but it will enable the person seeking you out to better connect and have less technical issues.
The three initial steps to setting up a mobile site are: 1. Finding a qualified, experienced web tech who has built and tested mobile sites; 2. Building out the site - as soon as possible; 3. Continually testing plus surveying your prospects and clients.
Here are the three steps, so you can get started as soon as possible.
1. Find a Qualified Web Technician who has experience building mobile sites. This way you can get your mobile website up and running as soon as possible. It's important to work with an individual or company who knows the mobile landscape and completely understands all the ins and outs of the technology and how it affects and interacts with mobile devices and the associated browsers.
2. Build a Simple Mobile Website and start out with what I call easy navigation. This process makes it really easy for the searcher to view the most important aspects of your website. Easy Navigation includes a map locator for finding your business, contact information to easily get in touch with your company, location and hours of operation (if you work in the offline and need people to find you), and then 2 to 3 buttons that are specific to your business. Remember, keep your mobile website simple, updated, and easy to navigate.
3. Continually Test Your Mobile Site and survey your prospects and clients to make sure that what you are offering is the best experience. Only add navigation that is absolutely necessary and enhances this experience, because the more buttons you add the more complicated it becomes for the person who is searching.
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