why copy is important If you want to sell something online, you have to capture the attention of your readers. You do that by writing a sales copy. A copy is designed to persuade your reader into buying your product. This means that if you don't know how to write copy effectively, you will NOT make any sales!
mistakes It pains me to see how many internet marketers completely underestimate the importance of a well-written sales copy. They think they just have to address the positive things about the product and people will buy it. I made this mistake myself when I first started out and I was actually surprised that I wasn't making sales.
A very common mistake people make is that they don't create any emotional reasons for the reader to make the purchase. They say stuff like "This is the best television" and expect to earn money from that.
If you want your readers to buy your product you have to make them FEEL like they really want it! Research shows time and time again that people tend to act on their emotions rather than on facts. If you're selling an television and all you do is list the amount of decibels it can produce and how many pixels the display has, nobody is going to care!
Here's a copy writing secret I've learned from one of the top internet marketers in the world:
Don't sell the product. Sell the EXPERIENCE!
Something like:
The 40 Inch screen will make you feel like you're actually there! FULL HD support makes every single pixel fly off the screen!
When I turned this thing on and started watching "how to train your dragon", I was so amazed by the quality, I called my friend and said he HAD to come see this. Before I knew it, I had all my friends over and we were having a movie marathon.
If you know how to write copy with EMOTIONS, than you WILL make money! If you know how to write copy this way, you are MILES ahead of 90% of all internet marketers out there!
I run a website on How to Write Copy effectively. Visit my site to find out more information on writing sales copy from scratch. I offer much more in depth details and suggestions there!