When it comes to using SEO keyword density in creating your content, there is a very thin line that you must walk. That thin line separates real, informative content with good but subtle density from the spam content that is just keyword stuffed nonsense and gibberish. Part of that is caused by content writers that are stuck on getting the right number of mentions into their work and part of it is caused by the use or article spinners. The rest is caused by optimizers who could not care less about creating good content, their only goal is to push for higher rank, the end. And who pays for that practice? In the end, we all do.
Imagine that you are completely unaware of the concept of Internet marketing, search engine rankings or SEO keyword density at all. You are an ordinary customer coming to the Internet to search for a new pair of yoga pants at a good price. So far, you have not found the right size, style and color combination at the local stores and you are not quite ready to just settle. As a customer, you are going to search by the words that you yourself choose.
It is the Internet marketer’s job to research and find out what those words are most likely to be. You look for your yoga pants and generate a large number of search results. Excited, you click on the listings that are in the first few spots and what you find is very disheartening indeed. You do not find decent pants nor can you believe the garbage site that you have been dragged to. The content is basically nothing but gibberish. Amused you read some of the paragraphs, even calling a friend to read them out loud. Clicking away, you don’t repeat that search again, meaning that the legitimate sites in the fourth or fifth ranks are going to get ignored.
The problem with SEO keyword density is that it is sometimes difficult to determine how dense is too dense. Most marketers aim for around one to three percent density at the most. Which means, for an article that is five hundred words long, the exact keyword phrase should only be used around five times, throughout the entire article.
A good writer can slip those words right on past you without you even catching on, most of the time. There are some keywords, especially the long tail keyword phrases that just are so jarring that you can’t help but see them coming a mile away. More than three percent and the keyword phrase just takes over and your content drifts over to spam. Less than one percent and you might have useful content but it is not likely that many people will see it because you are not ranking at all. A new content creator might panic and try to use those keywords too soon, stuffing them all in the first paragraph- again knocking the content over the fence into spam-land and turning off readers in the process.